Motorola Solutions Redefines Self-Service Shopping Experience with Industry’s Most Advanced Personal Shopping Device

Motorola Solutions Redefines Self-Service Shopping Experience with Industry’s Most Advanced Personal Shopping Device

June 10, 2014

Fifth generation MC18 Personal Shopper helps consumers save time and money

Designed for grocery stores, department stores, hypermarkets, wholesale membership clubs and mass merchandisers, Motorola Solutions’ new MC18 Personal Shopper represents the industry’s most advanced personal shopping device and will help shoppers save time and money as they quickly scan items and experience faster checkouts. Motorola’s fifth generation personal shopping device bridges the gap between convenient technology and personal service – providing shoppers with relevant real-time discount coupons for items they are purchasing and suggestions for complementary merchandise. 


  • The MC18 brings five industry firsts to the personal shopping device market:
    • A new large, all-touch, 4-inch high-resolution display that is easy to use and navigate with pinch-and-zoom capability, which provides easy viewing of shopping lists and promotional items.
    • Motorola’s advanced imaging engine enables the instant capture of virtually any 1D or 2D bar code whether it is printed on paper or displayed on the screen of a mobile phone.
    • The MC18 comes with Bluetooth® Low-Energy (BLE) technology enabling retailers to deploy applications that help shoppers find products with indoor maps and receive special offers based on their location in the store.
    • The new PowerPrecision+ battery powers nine hours of continuous use, and delivers faster charging and advanced state-of-health measurements to maximize device usage and ensure shoppers are provided with ready-to-use personal shopping devices.
    • A new flexible space-saving cradle design can be configured in three ways depending on the retailer’s needs both on the store floor and in the back room.
  • Motorola personal shopping devices have been installed in more than 2,000 stores globally, accounting for nearly 1 million transactions per day. Retailers using this solution have reported an increased basket size of up to 30 percent, while receiving real-time visibility into what customers are buying.
Click here to read a blog about what the next generation expects when shopping from Laura Wenzel, Motorola Solutions’ Offer Manager for Retail Solutions.

Press release: Motorola Solutions Redefines Self-Service Shopping Experience with Next Generation Personal Shopper
Website: MC18 Personal Shopper
Website: Motorola Mobile Computers
Facebook: Motorola Solutions
Twitter: @MotoSolutions
About Motorola Solutions
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